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Tex Hollywood - June 28, 2023
Livvy Dunne has positioned herself as the top college athlete to watch with intent and purpose and because of proper marketing moves, she's managed to become the 2nd paid NIL athlete, which is pretty impressive, considering her sport is on the more obscure side of college sports.
Yes, gymnastics is a legitimate sport, but if the NIL rumors are true, that means that she's paid out more than all the future NBA players (besides Lebron's kid), all the future NFL players, all the future MLB players who get recruited out of college and it is likely that gymnastics has never been one of the money makers for college sports, even when the schools were selling sponsorships against the talent they weren't allowing to monetize int hose sports.
What's happened with all the hype that Livvy's got is that all the other gymnastic babes have surfaced with a "I can do that too" approach, mix in some sport, some lifestyle, some being hot.
In fact, college sports across the board have been revitalized with this new "athletes can get paid, so go viral" take and so much content is coming out.
I'm not sure Livvy will stay top of the charts, when other athletes figure out the hustle, like Sydney Smith who's doing a good job getting noticed.
Now, the rivalry is off the gymnastic court and in all aspects of life and it makes for a great reality TV show...
Here's Sydney Smith doing some practice:
More importantly, doing some splits:
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