Livvy Dunne for Jake Paul’s Version of Axe!

Livvy Dunne is the ultimate in sports influencers who target the younger dudes.

Jake Paul is the master of internet marketing that has allowed him to create his own empire with various businesses in his portfolio, from gambling sites to his boxing career and now a direct to consumer brand that is taking on Axe.

People of the internet seem to love buying what the influencers sell them and his sophisticated marketing team can analyze the market, see what category they can jump into, build out and sell off to the multi-nationals. This time around it's grooming products.

Dudes of the world are apparently very into smelling good and have been for generations. Or maybe it's about not smelling bad, because one could argue that all these chemical sprays that mess up all your hormones marketed as grooming products are more disgusting than your natural garlic and cat piss smelling musk.

However, people of the internet seem to love buying what influencers are selling, so when an influencer like Jake Paul aligns with an influencer like Livvy Dunne, to a certain echo-chamber or part of the internet, wallets get pulled out and products get bought.

That's the whole point of it, but even the haters can appreciate Livvy in her gymnastics stunts in a drug store, when she's all the medicine some of you need.