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SPEEDSKATING
Tex Hollywood - February 22, 2024
Netflix is releasing some new Avatar movie that you may be excited for, but that I am not excited for because I am a grown up and the first Avatar was such useless propaganda from make-belief man that I never want to see a blue woman again.
I am able to separate my distain for a franchise like Avatar from my objective opinion on an advertising program, because the two things are mutually exclusive.
Meaning, if this ad was awesome, I'd be say "Avatar sucks, but Netflix marketing is awesome because they make something that sucks look alright".
This ad is not awesome, it's the weirdest integration into a social media feed that they are clearly trying to maximize as much as possible to get people to watch their show.
I get it, they think they eyeballs are on social media and if athletes and star performers are willing to market a show, the audience will watch the show.
That word of mouth element of authenticity goes out the window when it is done like this, because they've added CGI to a speed skater, cutting in their trailer and I'm just confused as to why.
I have no idea what Jutta has to do with Avatar or Netflix and I am not seeing the tie in other than the fact she has a big audience and dates a Paul brother.
It is safe to say that Netflix paid A LOT of money for this and it's really just not hitting right at all. It's bootleg and an unfortunate use of Jutta and her talents, but instead used their CGI.
Check it out:
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