Alix Earle Eating Burger for Carl’s Jr Super Bowl Ad

Alix Earle's Carl's Jr Ad Brings Back Babes in Marketing!

Whether you find Alix Earle hot or not is irrelevant, she thinks she's hot and we'll assume Braxton Berrios thinks she's hot, and there's probably a corner of the internet that finds her hot, because she's got a top heavy skinny body that she likes to show off in Miami, so for the sake of this post, she's hot.

She is also the stepdaughter to famed prostitute Ashley Dupree and she has mastered the internet and tricked people into thinking she's important.

Which is probably why Carl's Jr. decided to cast her for their Super Bowl ad they hope goes viral.

She has realized that woke is dead, that they can go back to their "hot chick eating burger" marketing campaign that worked for them. Similar to how Victoria's Secret decided to re-introduce their angels.

As someone who has worked in the men's lifestyle content space for over 20 years, it's refreshing to think of a Glamour Model revival. We love that era.

The fact it disappeared confused us and its return is not be genius marketing to us, but it's a good sign.

The tragedy in the whole thing is that the marketing team didn't hire the original creative director and brain behind the original concept, Chris Applebaum.

He who has gone onto great things in women eating sexily on social media with his EATS channel which would be further reason to hire her.

However, Gen Z marketing people are not that impressive!