Travis Kelce Makes It onto Taylor Swift’s Social Media Marketing!

Taylor Swift released a song and video from her newest album her crazed fans have been dying for. It dropped last week and despite being pretty silly lyrics and a totally unimpressive song, it's probably already a number one hit because the pop star manages to get in people's heads and really seduces them into her trap.

In marketing the song for the new album, which is called "The Tortured Poet Department", she's managed to partner up with Youtube to create a viral challenge inspired by her song "Fortnight".

The challenge asks her fans to upload clips of 14 moments in their lives, but of course, Swift had to drop her clips first to get the viral challenge going.

In the clips she posed, she was cooking, working out provocatively and spending time with Kelce who is seen kissing her while she cools, like a good little prop.

It's important to use all angles you can to maintain top level position in the entertainment world, even if it makes no sense to the non-Swifties out there.