Kate Upton is Back for an Alcohol Campaign!

Kate Upton hasn't been a very active top model the last 5-10 years because she probably hasn't had to be.

She married a star pitcher and established that side of her life, so the whole running around in a bikini for SI was no longer really needed.

She also took her acting less seriously, because I haven't seen her in any movies of late.

That all seems to be changing, because she promoted a Johnny Knoxville movie that I assume she is cast in, otherwise I don't see why she would be positing it to her instagram.

More importantly, she's taken things back to her roots, in the pool, in a bikini.

She is promoting VOSA which is a Vodka water canned beverage that Kate Upton co-owns.

Her role in the company is to develop new flavors, designs and marketing as well as amplify the audience-base, which clearly she's doing here the RIGHT way. Where are the Behind-The-Scenes?

Very exciting times for the canned spirits market and Kate Upton fans.